Is incredible how technology has taken control of our lives. We have became so dependent of it that one single day without out iPhones, tablets, laptops, or any other tech device can literally drive us crazy. Before we were buying designer clothes and handbags, today tech-accesories have become very popular and are a must! From high end brand like Louis Vuitton and Chanel, to Marc Jacobs and Kate Spade you can find a wide variety of tech-accesories. This shows how fashion brands are realizing the importance of technology in our lives.
BURBERRY AND TECHNOLOGY:
Burberry's Chief Creative Officer Christopher Bailey promised back in September that Burberry would be stepping up its digital innovation lead even more. Believe me!... he wasn't kidding.
London Fashion Week kicked off with Burberry's autumn/winter 2013 women's RTW full of glossy trench coats, animal prints, polished metals and hearts. It also took a shine to the latest in digital personalization, giving consumers the option to order what they saw on the runway straight from their mobile devices with the ability to customize their purchases using Burberry's high-end technology.
This shows us how the British fashion house is all on tech, including its Art of the Trench and Burberry World digital platforms, pushing photos to Instagram, making contact with consumers across the social and mobile web.
IS THIS THE FUTURE OF THE FASHION SHOWS??????
TOPSHOP UNIQUE AW13
For the first time ever the British fast-fashion retailer TOPSHOP gave the opportunity to its customers to see the catwalk through a models' eyes with Google Cam at TOPSHOP's Unique's AW13 show. It took place February 17th, 2013 and showed the catwalk from every single angle..... i simply loved it!
Christopher Bailey always has brilliant ideas on high-tech fashion. I didn't know about the TOPSHOP show, it was so interesting and innovative. I loved it too!
ReplyDeleteYou made such a great point! As we become more and more dependent on technology fashion retailers have started notoriously increasing the number of tech accessories on their inventories that it is impressive how many options we now have. About you videos, I am sure traditional fashion shows are now a thing of the past. Let’s see what happens next with technology changing faster and faster!
ReplyDeleteLove love Burberry! they are so innovative and always looking forward! I included them in my post as well but in their retail technological advances. I didn't know about Topshop, but it is the new trend to forecast live the runway shows and this is a brilliant method to do it!
ReplyDelete