What is a Lookbook?
The answer is very simple, lookbooks are just that, a book to show off the look of a brand. They are usually used by fashion labels to visually show the "look" or idea of their latest collection. Today, they are mostly used by independent brands and fashion bloggers as a way of publicity and promotion.
A lookbook consists of styled images, with models wearing the clothes, and looks just as good as anything you would normally see in a fashion magazine.
Lookbooks are often confused with catalogues but the main difference is that a catalogue has direct product shots, product information, and prices so that people can place direct orders from them.
A lookbook is all about showing a "look". The aim is to create aspirational lifestyle images that customers can relate with.
ZARA LOOKBOOK APRIL 2013
NASTYGAL COLLECTION SPRING 2013 LOOKBOOK
NASTYGAL APRIL 2013 LOOKBOOK
I always like the way Zara does their lookbook. Love the styling and composition. Definitely makes you want to buy the clothes featured.
ReplyDeleteI love your post! I also agree Zara's lookbook is always fantastic.
ReplyDeleteI like the clear and simple definition you gave for "lookbook". Great post!
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